Analysis of Magazine Advert - Coldplay

This is a magazine advert for the Coldplay album 'Mylo Xyloto'. It is important to say that an image of the band is not on the advert due to the bands popularity. Instead, they choose to have a cover which shows the album and possibly the theme of the album. With all the bright colours and absurdness, you would assume the album is very artistic and maybe puts across the message the band want to have fun with this record and break from their previous concept album 'Viva la Vida'. With the cover its as if the band no longer need to advertise their image because they are so famous across the world. They don't have to appear on the advert because their target audience will be aware of who they are and how popular they are so they will already know what their image is.
The advert includes a new logo for the band to show they've moved on from their previous album. It also includes the quote 'The Album'. This means that the fans of the band have been waiting for this for a very long time and also shows that this is The Album and will be the only album the you have to buy because it is that good.
The advert includes typical conventions such as when the album is released, the latest single issued, website and record label the band are signed to.
Vida la Vida (2008)                          X&Y (2005)

A Rush of Blood to the Head (2002)     Parachutes (2000)

If you look back at the band's albums, there is only one that actually has the band's name on it and that is their debut album. You would assume then because their debut was so popular they wouldn't have needed their name on the other three albums because there would be a lot of promotion and hype about them coming out.
The style of 'Mylo Xyloto' is vastly different from any other album released by the band. You see with the first three there is one predominant image that takes up the page with a solid base colour as the background. For example with debut Parachutes, there is a a black background and then a spinning globe on the front. With Mylo Xyloto, they break those conventions with no image taking the front of the album but using the album title instead. Its this distinct image that make Coldplay's albums stand out from every other stadium rock band.