Shot List

Treatment

The term treatment is the standard industry term for a written proposal.  It is a narrative description of the production that a client or commissioning editor will read before deciding to develop this idea.  In my treatment I will illustrate what I need to do, how I’m going to do it and why it is worth doing in the first place.

I intent to create a making a music video under the genre of synth-pop. I will create my video under the influence of directors such as Walter A. Stern and Anton Corbijn. I will then make a Digi-Pak and an advert for that Digi-Pak.

Working Title: The band we are using is Cinderella Score, an unsigned synth-pop band from Coventry. Being as I know one of the members in the band, it will be possible to include him in making the music video, with him lip-syncing the words in the video. The song title is ‘Heaven and Hell’, which may be changed due to what we want to get across to our audience and the plot of the video.

Synopsis: The track is called ‘Heaven and Hell’ by Cinderella Score. Our idea is to have a simple and effective video, such as the work made by directors such as Walter A. Stern and Anton Corbijn. To do this we want to shoot our video on a long street using a tracking system used in such videos as ‘Bitter Sweet Symphony’, with different shots added in such as POV shots and insert cuts of the walking feet and reaction shots of passers by. The video will relate to the music because the track is quite repetitive and this video is a metaphor for a man that takes the same journey everyday and is judging the people he walks past.

Format: We will be filming the video with a DSLR camera which our media tutor is providing us with. We will be editing the video on Apple Macs which will be accessible to us through college. The program we will use is Final Cut. For the advertisement and Digi-Pak we will use Photoshop and if Photoshop isn’t working for some reason we will use Microsoft Publisher.

Estimated Duration: The video will last roughly about four minutes and I am allowing three weeks to film and edit the video.

Intended Audience: After giving out questionnaires to the people I think would be interested in this video, I feel that the intended audience is viewers of music channels like MTV and NME. The first time it would be broadcast would be 9pm on a Saturday evening, being as a lot of people tune in to music channels in the morning to watch the charts. This is be ideal for the song because the genre is pop. The Digi-Pak would be released on a Monday, so it would have the time to get into the charts the Sunday of that week. The magazine advert would feature in a weekly publication such as NME.

Style: The style of the video is very simple and minimalistic This will be achieved by the mise-en-scene and the editing of the video. The song will be put over the film while editing so then we can edit around the song, for example have the model walking to the beat of the music. When filming, the song will be played through a speaker so the model can lip-sync to it.   

Rationale: All the products we produce in this project are relevant because they are advertising a local band and this will give them more attention in the media not just locally and give them more of a fan-base. The video will interest the target audience because they could then link the video and the images from that video to the song.

Feasibility: Our video should be easy to make for we are able to provide costume ourselves and we have no problem obtaining the song. However we have to contact the police in the area we are shooting, to make them aware that we will be shooting in that area. This should be confirmed by 21^st November. The advert and Digi-Pak are also feasible being as we both have access to Photoshop or other publishing software.

Budget: The budget for the video will be financed by me and my partner, Grace Howells, but it is unlikely we’ll need any money for making the video. This is because props and costumes will be provided by us and being as I know a member of the group we do not need to pay the artist for use of the song. The advert and Digi-Pak will be created through Photoshop which both of us have access to.

Deadlines: The deadline of completion of the whole product is January 20^th.

DigiPak Outline

Initial Ideas for Music Video

One - U2

Atmosphere - Joy Division

All These Things That I've Done - The Killers

All these videos (directed by Anton Corbjin) focus on moving images but then also have photographic elements to the shots which I'd like to incorporate in my video. For example in 'Atmosphere' there are shots of the band standing still but then you can see the crops moving in front of them which gives a very eerie feel to the shot. I'm also interested in a tracking shot and tracking a subject walking down a street while they mime singing the song. This is seen in videos done for The Verve and Massive Attack which I've explained in my analysis of 'Bitter Sweet Symphony'. Yesterday I went to Coventry as this is where I will film the video, to take some pictures and choose the route where the actor will walk when we are filming him.
From the pictures that were taken, I will make a storyboard for the video and a location recce post in my blog.

Analysis of DigiPak - Oasis

Stop the Clocks is a 'Best Of'' album released by British rock group Oasis. The album was designed by Peter Blake who's works include the Sgt. Pepper's Lonely Hearts Club Band album cover for The Beatles and the Stanley Road cover art for Paul Weller. Both these artists have influenced Oasis. The cover cpuld be an ode to Oasis' interests, for example the links to Rock n Roll artists such as Elvis, Buddy Holly and Roy Orbison. There are also references to the 1960's in Britain, using an image of Michael Caine and clothing such as the two pairs of shoes and the scarf hanging from the cupboard door.
On the back cover of the digipak there is the record label Oasis were with at the time, a barcode, a Parental Advisory logo, then other such things relating to the DVD. When it comes to my DigiPak, I will not include a DVD but I will either do a deluxe album and include another CD with bonus material or just add more artwork to the spare panel.

Secondary Research - Photoshop

Photoshop is the leading digital image editing application for the Internet, print, and other new media disciplines. It is embraced by millions of graphic artists, print designers, visual communicators, and regular people like you. It's likely that nearly every picture you've seen (such as posters, book covers, magazine pictures, and brochures) has either been created or edited by Photoshop. The powerful tools used to enhance and edit these pictures are also capable for use in the digital world including the infinite possibilities of the Internet.
The newest version of Photoshop (CS5 Extended) includes features such as:

• Content Aware fill
• Puppet Warp
• Bristle Tips
• Easier HDR
• Mixer Brush

http://www.washington.edu/lst/help/graphics/photoshop/what-is-photoshop

Magazine Advert Plan

 

This is a draft plan for my magazine advert I've done. Being as this is a draft I will include a date of release and probably discard the 'Saviours of Synth Pop' part at the top being as I don't feel the advert needs it. I intend to make the record label smaller as well