How effective is the combination between your main product and your anicillary tasks?

A way in which producers advertise music products is through cross media advertising. This is where, for example if they are advertising a music product, they will relate back to the product in different ways. We have done this by using the same person in the moving image product, the DigiPak and the DigiPak advert. We have also kept the location the same throughout so it links back to our mise-en-scene.

This is the location where the DigiPak advert was taken and also the starting point for the moving image product.

 

I think it is important that the target audience can relate to the artist producing the music. The method we have used to do this is by shooting all three elements in the same place so the audience can get a feel of where the artist is from and his background. This shows the audience what they can expect from this artist.